This is another book that I’ve been so happy to see on so many people’s TBRs for this year. I am so honoured to be part of the blog tour for this book, a huge thank you to St Martin’s Press and Macmillan for sending me the review eARC and letting me get in on this cute book.
Jacket Blurb:
Meet Pepper, swim team captain, chronic overachiever, and all-around perfectionist. Her family may be falling apart, but their massive fast-food chain is booming — mainly thanks to Pepper, who is barely managing to juggle real life while secretly running Big League Burger’s massive Twitter account.
Enter Jack, class clown and constant thorn in Pepper’s side. When he isn’t trying to duck out of his obscenely popular twin’s shadow, he’s busy working in his family’s deli. His relationship with the business that holds his future might be love/hate, but when Big League Burger steals his grandma’s iconic grilled cheese recipe, he’ll do whatever it takes to take them down, one tweet at a time.
All’s fair in love and cheese — that is, until Pepper and Jack’s spat turns into a viral Twitter war. Little do they know, while they’re publicly duking it out with snarky memes and retweet battles, they’re also falling for each other in real life — on an anonymous chat app Jack built.
As their relationship deepens and their online shenanigans escalate — people on the internet are shipping them?? — their battle gets more and more personal, until even these two rivals can’t ignore they were destined for the most unexpected, awkward, all-the-feels romance that neither of them expected.
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My Rating: ★★★★★ (5/5)
It’s Review Time!
This book was SO cute and just so charming. I went into hoping for a cute young adult contemporary that would mess with my emotions and warm my heart and boy this definitely did.
As you’ll know from the book’s blurb, we meet the main characters, Pepper and Jack, who are classmates and both work really hard to help their respective families’ business. Even if that means going to war over social media. I thought it was so fun the way twitter and social media was used in this premise and how the characters really go passionate about writing snappy tweets in the midst of the family businesses’ rivalry. It brought some great context to today’s society and how we communicate online but also how tough and time-consuming social media can be, not just for people like Pepper and Jack but for small businesses who need a good reputation online to survive.
While they’re going head-on online, I loved seeing their friendship develop as they got to know each other more and see past the facade they both easily put on at school. Through all the memes, the hilarious banter that had me chuckling and the snarky tweets reminiscent of Wendy’s known savage replies, their relationship and their individual character development was a real beauty to read.
The writing and pacing of the book were perfect and I remember reading this in like 2 days, clutching my kindle like it was the only meal I needed that day. I really crave rereading this because it was so enjoyable and hit all the right spots for me. It has, 100%, become one of my favourite contemporaries and I’m going to be looking for a physical copy to add to my library. I’m not really sure what else to say other than I loved it and I can’t wait to read more about Pepper and Jack, if not, more from Emma Lord very soon. What another stunning debut!
The Author: Emma Lord

Emma Lord is a digital media editor and writer living in New York City, where she spends whatever time she isn’t writing either running or belting show tunes in community theater. She graduated from the University of Virginia with a major in psychology and a minor in how to tilt your computer screen so nobody will notice you updating your fan fiction from the back row. She was raised on glitter, grilled cheese, and a whole lot of love. Her sun sign is Hufflepuff, but she is a Gryffindor rising. TWEET CUTE is her debut novel. You can find her geeking out online at @dilemmalord on Twitter.
I’ve seen this book on many people’s lists of anticipated books for 2020, is it one of yours as well?
Until next time,
